Yale - The smarter way to protect your home /Local/AU/OWNA%20Images/1000-Environment.jpg The smarter way to protect your home. All over the world, people are actively securing all they care about; their home, their family, their personal belongings or their business with the name they trust the most, Yale. That’s why we proudly say that Yale is “the world’s favourite lock”. Yale is the brand behind locks of every design and function in over 125 countries. As one of the oldest international brands, today’s Yale is among the best-known and most respected names in the lock industry, with millions of Yale locks in use worldwide. At Yale, we take great pride in our beginnings. Everything we are today, we owe to the inspirational ingenuity of Linus Yale Senior and Linus Yale Junior. Yale is a part of the ASSA ABLOY Group. At ASSA ABLOY, we believe that freedom enriches people and that fear makes us poorer. To realize freedom, we must firstly feel safe and secure. That’s why the ASSA ABLOY Group of companies is committed to creating high quality door opening solutions. The Yale brand was reintroduced into the Australian market in 2009, and will maintain it’s focus on the consumer market. Our overall aim is to make our customers feel so safe and secure that they are free to enjoy their life fully, free of worries and free to choose what they want to do. Sometimes we express this with the words Unlock your life; the ASSA ABLOY Brand Idea. The ASSA ABLOY Brand Idea supports and works well together with the Yale philosophy. Because this is equally true for Yale: when you feel secure, you are free to enjoy life!